we want redheads.

The vision for Redhead Ed. came from two places.  One was our eagerness to take what we do as a marketing company to the next level. This same desire to keep moving and making progress was the impetus for our name change from Stern to Redhead; we’ve always strived to offer our clients something new, something more. Two, was a universal desire to support youth. We’ve found a way to combine both of those motivating factors into one, life-changing, business diversifying program and in turn have a greater, more positive, impact on the world.

an internship and so much more.

Redhead Ed. will thrive on a delicate balance of free time to be creative, and a structured curriculum.  We know the word “curriculum” is fraught with a “school” sound but bear with us.  With the help of the Associate Dean of the Robert H. Smith School of Business at The University of Maryland, current and past high school teachers, principals, administrators and guidance counselors we’re developing a plan that will be educational for the students but, more importantly, fun and helpful. It will focus on an introduction to the working world with an emphasis on building self-confidence. The students will be exposed to every aspect of our business: art, writing, media, account management, client services, entrepreneurship, and social skills. Our doors will be open to them all day, every day. Before school, after school, in between classes—we will be a haven for them to come work (on homework or our projects), relax, and feel valued. As teenage-dom is the apex of insecurity in one’s life, the most important part, for us, will be reminding these kids that they have a voice and we want to hear it.

everyone wins: the benefits to us and our clients.

The benefit to our clients is huge. Because Redhead Ed. will be living under the same roof as the rest of our companies, our students will always be available to take our brainstorming power to another level. Besides that, we’ve established a focus group of kids both in the area and around the country in colleges. These kids are available online for quick focus groups. Our clients will be able to quickly and easily get feedback on any issues that relate to the demographic. The Redhead Farm Team will be a way for clients to get answers without going to expensive and time-consuming extremes.

Of course, as juniors and seniors in high school and college students, our young redheads are on the verge of becoming the next wave of consumers and business leaders. Soon they will be the market. Their insight into it is an extremely valuable, relatively untapped, resource.

we know we're on to something.

Almost everyday, we read an article in the paper or see something online about the value of bringing youth into a business environment. Redhead Ed. is in its infancy stages, but we are convinced this will be a program that benefits everyone. Selfishly, we stand to benefit by bringing fresh perspectives into our creative process. Our clients benefit from the varied process by which we approach their campaign and the raw creativity behind a younger brainstorm. The schools have one more program, and more spots, available to help their students get on the way to a successful future. Speaking of the students: they will come away with a more confident sense of their value as an individual and, more importantly, how to work as part of a collaborative team. So yes, we think it’s pretty cool.  And, since we’ve got teenagers hanging around, we’re really starting to learn what cool is. It’s Redhead Ed. It’s where learning is going.