We put our collective heads together.

Just because marketing on the Internet involves computers it doesn’t mean the smartest way to approach a project is to jump on a keyboard. That would be skipping an important step. When we begin an assignment the first thing we do is pull out our notebooks – the old fashioned kind – and we do our homework. Who’s the audience? What’s the message? How can interactive marketing best be used in the media and creative mix? It’s almost always the case that the work we do on the Internet side of things is part of a broader marketing and branding program. The research, planning and resulting strategic development all happens under the same roof. Of course, we handle the design and production of web-based communications differently than the more traditional print, radio, television, and direct mail because it’s a different animal. But the thinking behind the work is based on a singular vision that runs through every communication.