Clothes that send a message.
Threads will be a line of clothing. They will be colorful, expressive, comfortable and very fun. Profits from Threads will help to fund Redhead Ed. And we’ll look to make additional donations to non-profit agencies that are out there supporting children. Do we see tie-ins to the work we do on behalf of our clients? Absolutely. Product advertising on a T-shirt or hoodie? Hmmm. The tagline for Threads is “Wear yourself proudly.” It all ties back to feeling good about standing out for what you are.
Not only was this division named by a student, it’s going to be run by her as well. Sandhya is off to college and since one of her degree requirements is to run a company while she’s at school, the opportunity made sense for everyone. Sandhya will be working with a team of other young adults to design the product, produce it, market it and distribute it.
Stay tuned. We’ll let you know when the first product is available. |